Activist redefines the economic rules for funding nonprofits to help offset the effects of consumerism.
Fundraising isn’t scalable. The way we’ve been using the internet and every digital service available to fundraise and drive funds to nonprofits and the research groups helping solve the big problems, ins’t working. A campaign to cure cancer won’t be funded on gofundme.com and the rhino’s wont be saved from extinction on Facebook.
Even with the exponential growth in technology we still haven’t found a clear path to sustainability. As population grows, global resources become limited and controlled by few. Negative effects of consumerism are rapidly killing our environment and mutating social norms.
But consumerism can be offset. Just not under today’s economic framework. And not by consumers. It must be driven by the brands we consume from.
Wealth navigates in a single direction. Consumer to brand, not the other way around.. but as a collective, consumers, brands, the government and the nonprofit sector are in some way responsible and generate value from consumerism. What’s the role and level of responsibility in finding global sustainable balance for each then?
Consumerism has been shifting global wealth in one direction disproportionately towards brands. Why are nonprofits still financially responsible for fundraising and brands not responsible for fund-giving? This is centuries-old paradigm. Activist challenges this economic transfer of wealth. Social rules changed, economic and transactional models evolved. The way humanity is concerned about the future matured. Responsibility for creating a sustainable future must be deeply shared by the holders of wealth.
Consumers expect good to happen and feel the responsibility to make it happen belongs to the brands we consume from. For brands this is a time of awakening. Consumers grow increasingly aware of the permanent negative effects of consumerism and demand sustainable business models. We’ve crossed the tipping point on consumerism. Brands must adapt.
Social Responsibility is no longer just a business option.
- 91% of global consumers expect brands to act responsibly and address social or environmental issues
- 90% of global consumers would switch brands to one more socially responsible
- 88% of socially responsible brands are rewarded with increased loyalty
But social responsibility is disconnected. The landscape for connecting, funding and driving attention to social movements and the organizations on field is massively fragmented and inefficient.
- Only 27% of global consumers feel companies have made significant social impact
The market for helping brands create and measure the social impact is highly fragmented. Brands engaged in social good campaigns use a multitude of services that don’t share data with each other. Facebook, Twitter, Google, SalesForce, Wordpres, Paypal, godaddy, gofundme don’t share data openly and campaigns quickly lose steam.
Social Responsibility as a Service
Why do we need it? Aligning a brand’s purpose and having it serve a purpose on global sustainability is not a solution that can be delivered on the same app, website or any other single service.
Activist aligns the social marketing goals of brands with the funding needs of nonprofits. We’re an economic framework to help responsible businesses fund nonprofit projects and measure impact.
The future is not a centralized social interaction hub, like facebook or Gofundme. The future is already happening all over the web, in micro-actions on every media site and social network. The problem is that we haven’t been using technology right.. until now. Activist, like Robin Hood, plays a role in the transfer of wealth from those who have